Empowering Boobobutt
Discover how Boobobutt partnered with Bodhi Tech to translate vision into action, starting with market research and a defined MVP, and evolving into a comprehensive suite of digital services to support their growth journey
Discover how Boobobutt partnered with Bodhi Tech to translate vision into action, starting with market research and a defined MVP, and evolving into a comprehensive suite of digital services to support their growth journey
Boobobutt sought a digital partner to realize its potential. Founder Tom Humphries teamed up with Bodhi Tech, a digital agency, to bridge the gap between vision and execution. Bodhi Tech delved into market research to align Boobobutt’s product strategy with Tom’s goals, defining a Minimum Viable Product (MVP) to kick-start growth. As Boobobutt expanded, Bodhi Tech’s role evolved to provide services like SEO, Digital Marketing, and staff augmentation, ensuring Boobobutt had a versatile team to address diverse business needs.
A website with over 10,000 kids’ activity places
Cross Platform Mobile App using Flutter
Google Cloud DevOps Set-up
Meet Boobobutt, the trailblazing Kids’ Activities Discovery Platform based down under in sunny Australia. Founded by the visionary Tom Humphries, who, inspired by his own little one, envisioned making kid activities a breeze for parents.
Boobobutt is an online platform that helps parents discover and book various activities and experiences for their kids in Australia.
The website offers a wide range of options, including classes, workshops, camps, and events tailored to different age groups and interests. Parents can search for activities based on location, age range, and category, making it easy to find suitable options for their children. Boobobutt aims to simplify the process of finding and booking kids’ activities while providing a diverse selection to cater to different preferences and needs
Boobobutt was bubbling with potential with a genius concept but with a non-techie founder the big question remained: Where to start?
From a high level stand point, they knew where they wanted to go. What Boobobutt needed was a strategic digital partner to wield the transformative wand of technology to turn their business plans and ideas into reality.
Tom found a reliable ally in Bodhi Tech., a digital and software development agency known for turning ideas into reality. In the pursuit of being more than just a development agency, Bodhi Tech embarked on a journey to genuinely understand Tom’s vision for Boobobutt.
Recognising the unique challenge of a first-time founder with ambitious dreams, we dived deep into market research, validating and shaping the product strategy to ensure it aligned seamlessly with Tom’s aspirations.
We knew how we wanted to solve the business problem from a strategic point of view, and a high level perspective. But really understanding how to translate that into something that people could feel and touch was where we needed expertise and assistance. That was the gap that Bodhi filled in the beginning. Ever since then, each time and whatever it may be, Bodhi has always been able to fill gaps in our team and our own capabilities. And so we continue our growth.
Co-Founder and CEO, Booboobutt
From modern frameworks and scalable architecture to intuitive UX design
The strategic partnership between Bodhi Tech and Boobobutt proved to be mutually beneficial. Boobobutt not only successfully launched its platform but experienced sustained growth with the support of Bodhi Tech’s comprehensive services.
Monthly Traffic
Ideation to Launch duration
Monthly traffic soared to an impressive 150k, and Boobobutt evolved into a dynamic family of four brands, securing its position as the leading player in kids’ activity discovery in Australia.
Bodhi Tech’s involvement in different facets of Boobobutt’s operations showcases the versatility and commitment that define a true strategic partnership. This includes further enhancements to the platform, staying abreast of technological advancements, and adapting to the evolving needs of Boobobutt as they continue to make a positive impact on the kids’ activities landscape in Australia. The collaboration is a testament to the transformative power of a strategic partnership between a visionary startup and a tech-savvy agency.
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